I believe that one of the key challenges, as well as opportunities, facing the gaming industry is monetization. Monetization within games is pivotal for revenue generation as it significantly impacts both actual earnings and overall game evaluation. Recently, there has been a notable decline in the efficiency of in-app advertising profits due to a reduction in eCPM, which represents the unit price of advertising revenue. Consequently, many gaming companies have shifted their monetization strategies towards the In-App Purchase (IAP) model or battle/game pass model. Moreover, the need for a transition in monetization is even more critical for domestic gaming companies aiming to expand into the Western market. The Western gaming market tends to steer clear of pay-to-win systems or probability-based items commonly found in Korean games. Thus, companies must boldly abandon their original business models and embrace more reasonable alternatives such as subscription-based 'pass' models.

Hello, Eugene!